Mô tả công việc
- Drive usage programs including discounts, special offers, and usage platforms on an end to end basis including concept, execution and fulfillment. Generate spends of over VND 20 T in 2019.
- Create a robust card spend activation program by introducing various usage offers. To create a well defined EMOB (Engagement Based on Month on Books) schedule to influence behavior of customers. The incumbent is expected to also leverage digital capabilities to further increase Ecom spends and customer engagement
- Use the loyalty engine to ramp up card spends and usage including new offers and create new ongoing benefit platforms relevant to our cardholders.
- Manage recurring payments such as bill payments, insurance payments etc. Build continuous engagement with customers and enhance stickiness through low value recurring payments. Increase the process efficiency of small value payments and making the customer experience seamless.
- Manage Customer Life Cycle Management (CLCM) of the card portfolio including all portfolio actions that drive activation, usage, upgrade and retention.
- Manage Anti Attrition measures and work with digital team to continuously engage with customers through digital media and improve service delivery thereby reducing attrition
Yêu cầu công việc
- Post graduate MBA (preferably with Marketing specialization) with very high acumen for numbers and analysis.
- At least 10-12 years of solid experience in MNC banks such as Citibank, HSBC or large banks such as Vietin Bank, Sacombank, Vietcom Bank etc.
- Complete understanding of the cards customer life cycle management, segment dynamics, usage and loyalty programs for credit cards, risk and reward metrics for cards business, anti-attrition and customer retention strategies. Specialized understanding of the cards spends program and its impact on ENR build up, portfolio actions and their impact on product profitability.
- Team management, external partnership management, Influencing, negotiating, driving , leading.
Quyền lợi được hưởng
- 13th month salary
- 15 - 20 days
- KPI Bonus
Thông tin liên hệ
- Người liên hệ: fe credit
- Địa chỉ: