Mô tả công việc
• Responsible for all direct consumer and B2B business sectors (non-medical sector) in Vietnam.
• Evaluate business opportunities through analysis and understanding of consumer behaviors, market trends and new technologies.
• Identify target segments to deliver optimal product offerings and value propositions.
• Formulate promotional & product strategies.
• Develop & execute plans and activities designed to address customer needs and/or expand market share.
• Lead planning and execution of advertising and promotional campaigns, product exhibits, presentations and demos for events, launches, trade fairs, public talks and press events.
• Forecast sales and promotional campaign expenses.
• Develop and manage digital marketing programs and oversee social media strategy.
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
• Execute and optimize our CRM program, query data to gather metrics and KPIs. Manage relationships with third party partners.
• Participate in consumer research projects related to consumer behavior and product usage.
Yêu cầu công việc
• Tertiary education, graduated in science, business management, marketing, digital marketing or related disciplines.
• At least 5 years experiences in consumer product management, strategic marketing, advertising and market research.
• At least 3 years of experiences in digital communication.
• Business level written and spoken English
• Proficient in all MS Office Applications (Excel, PowerPoint, Outlook)
• Excellent skills on communication, organizing and presentation.
Quyền lợi được hưởng
- Attractive Salary and Bonus
- Healthcare Plan
Thông tin liên hệ
- Người liên hệ: navigos searchs client
- Địa chỉ: