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The position is responsible for developing and executing brand and marketing strategy for performance coatings (Protective, Marine and Powder Coatings) to ensure growth in sales, market share and brand awareness.
- Manage all marketing activities including the identification of new product / market opportunities;
- Be responsible for managing product innovation which includes leading and working with multi-functional team (Regional Marketing, Operations, Sales, and Finance) to prepare and implement launch programs and post evaluation;
- Coordinate for product phase in and phase out (costing, pricing, testing, internal and external communication, and product launch event);
- Be responsible for monitoring competitor movements, analyzing market trends, proposing relevant strategies and action plans;
- Ensure the performance coatings shop images are in line with shop guideline including signboards, materials and image;
- Ensure timely coordination and preparation for supplying marketing materials, brochures, product presentations… for performance coatings;
- Be responsible for all ATL communication activities related to Jotun Vietnam in 360 approach: TVC, iTVC, digitals, Facebook, Youtube, SEO… to maximize the share of voice and share of spending.
Tìm kiếm nâng cao
