Mô tả công việc
1.Reports to: CMO
2. Place of work: Head office - Address: District 2, Ho Chi Minh City
- Systematizing communication activities of the sectors, ensuring consistency in the communications activities of Loc Troi Group.
- Maximize the effectiveness of Marcom activities through budget and KPI
- Building a KPI system to evaluate the effectiveness of Marcom activities
- Collaborate with relevant departments to develop strategies, plans and implement communication activities in accordance with the strategic direction of the corporation and each industry to achieve brand and business objectives.
- Collaborate with media providers, giving quarterly and monthly media reports.
- Creating ideas and coordinating with relevant personnel, suppliers to build a marketing content system to meet LTGs business and communication goals; Example: contents of POSM, fanpage content of each industry ... etc ...
- Organizing bidding programs, selecting the most effective suppliers to implement marketing activities in accordance with the companys regulations.
- Building relationships with communication channels such as television, newspapers, Radio, online ... etc ... to deploy information promotion programs of media campaigns.
- Responsible for implementing communication activities including ATL & BTL.
- Managing and operating the operation of marketing commnunication department (MarCom) including: ATL, BTL, product.. etc ..
- Monitor and evaluate promotional activities of LTG suppliers.
- Monitor and evaluate competitors promotional activities and have appropriate reciprocal recommendations.
- Analyzing and evaluating monthly communication results and adjusting plans accordingly.
- Collaborate with Marketing departments of industries to propose and manage corporate and related communications budgets.
- Perform other relevant work as required by the CMO.
Yêu cầu công việc
- Undergraduate Degree, MBA preferred
- Fluent in Vietnamese and English
- At least 10 years of experience in doing Marcom in various companies in the FMCG industry, with priority given to Agricultural Input.
- Priority for experience in marketing FMCG industry.
- Experience in advertising and media companies. Media includes traditional media and online media.
- Experienced in planning and implementing large integrated communication campaigns
- Good relations with media agencies, media providers, TV program organizers
- Ability to analyze, understand data, design, write reports and recommendations on research results
- Able to work under short deadline and high pressure; can business trip far away.
- The Skills:
+ Ability to communicate a vision and build alignment with cross functional partners
+ Strong analytical skills, with ability to translate data into insights and recommendations
+ Ability to collaborate, communicate, and influence across a matrixed organization
+ Ability to translate brand plans into actionable channel-specific plans
+ Creative thinking and problem solving skills
+ Strong verbal and written communication skills
+ Excellent multi-tasking, project management, and prioritization skills
Quyền lợi được hưởng
- Thưởng tháng 13, thưởng KPI 5,5 tháng lương
- Bảo hiểm Aon
- 12 ngày phép, nghỉ thứ 7 và chủ nhật hàng tuần
Thông tin liên hệ
- Người liên hệ: công ty cổ phần tập đoàn lộc trời
- Địa chỉ: