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· Act as the primary contact with customer data platform partners
· Planning and delivering CRM strategies across marketing channels, and potentially related functions such as sales or customer service, to encourage customer acquisition, retention, and loyalty to achieve business objective.
· Monitor and develop customer database in both quantity and quality
· Implement the customer data platform structure and architecture ensuring it works seamlessly across the marketing channels
· Interface with senior management and other business units to ensure programs are aligned with brand initiatives, communicated, implemented cohesively and effectively, and meet company goals.
· Ensure the database is segmented effectively for targeted marketing activities and oversee direct communications with customers through data marketing platforms such as internal direct communication EDM, SMS, Website, Landing page, App
· Develop, manage, and report KPIs and success metrics to optimize campaign performance and identify measures to increase campaign effectiveness
· Monitor and stay abreast of competitive and best-in-class customer data marketing platforms (including CRM) and programs and assess trends and practices and suggest changes and enhancements
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