Mô tả công việc
1. STRATEGY MANAGEMENT & PEOPLE DEVELOPMENT
• Come up with a full year strategic plan to realize the boards business target. Translate business targets into measurable marketing targets.
• Strategically grow brand interest among parents and sports community via social media and email marketing.
• Lead product improvement and innovation to make sure that we will always give our best to our customers in terms of both services and training quality.
• Lead and coach a dynamic team for the deliverables of in house creative development, content creation and media planning/execution mainly based in HCMC and with 1-2 subordinates in Hanoi
• Grow and learn the total sports Ecosystem via specific projects with XLE group.
2. PERFORMANCE MARKETING - Nationwide scope (including Hanoi and HCMC)
• Generate leads, monitor conversion rate and optimise media execution on a daily basis for B2C business
• Work closely with Business development team on strategic partnership accounts.
• Report on marketing investment and marketing activity effectiveness.
• Report on market analysis and research on customer trends and market movement.
• Collaborate with other cross functional teams (Customer development (B2C), Business development (B2B) and Operation) to ensure our monthly target is met.
Yêu cầu công việc
• At least 4 years experience in marketing, preferably with hands-on experience on brand management, performance marketing, content marketing and lead generation.
• Proven leadership ability (both work and outside work count)
• Strong analytical and creative thinking
• Excellent communication skills.
• Passion for sports or education is a plus
• High willingness to learn and improve.
• Fluent in English both speaking and writing.
• Competitive and negotiable salary
• Travel and Phone subsidy (up to 2.5 mio)
• XLE group’s partnership benefit (i.e: Membership at CFYC, tickets to Saigon Heat Games, etc.)
• 15 annual leave days
Quyền lợi được hưởng
- Competitive and negotiable salary
- XLE group’s partnership benefit (i.e: Membership at CFYC, tickets to Saigon Heat Games, etc.)
- 15 annual leave days
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