Branding Senior Specialist

Prudential Vietnam Assurance

Level 25 - 37 Ton Duc Thang District 1, HCMC

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Mô tả công việc

Would you like to grow with one of the best leading insurance company in the world?
Would you like to develop yourself in a dynamic and open environment?
If YES, Prudential Assurance Vietnam is looking for you!
Prudential At a Glance
Being one of the leading life insurers, Prudential Vietnam is privileged to provide insurance services to millions of Vietnamese people. Prudential Vietnam has one of the largest market share in the life insurance market with a wide range of products.
We are proud of being an Employer of Choice thanks to our great values and benefits given to our employees. Our reputation and success are built upon the talent and commitment of our people. We set the promise to our employees that we care and share in the open environment with the culture, vision and mission throughout four values:
- Enjoy work, enjoy life
- Lead the game
- Grow endlessly
Business Context:
Prudential has been gaining a strong competitive advantage thanks to its well-respected No.1 brand in Vietnam life insurance market. Being the owner of the most valuable assets of Prudential, the Marketing/ Corporate Branding team plays a vital role in differentiating & defining the way we expose our company in contact with our stakeholders (customers, sales forces, employees, shareholders, government & business partners…).
This position is responsible for:
- Manage brand assets and visibility, trademark, brand controlling across nationwide PVA Network including but not limited Branch Offices; GA Offices
- Implement the brand engagement activities among internal stakeholders including but not limited HR; Corp Com; Distribution team…
I. Corporate branding management: Manage, Implement and Control Quality of Brand assets across PVA nationwide network; including
1. Outdoor billboard Management: Planning, purchasing, managing licenses & auditing all current and upcoming billboards in nationwide
2. GA and BO Management:
- Work with vendors and internal stakeholders to execute the branding billboards and other displayed POSM at GA/BO, follow up on the license and maintenance.
- Follow P2P process to make payment for all requirements of production/ maintenance/ licenses/ allowance for GA every month
- Report every monthly and quarter
3. Internal controlling
- Align with Budget Coordinator and Brand Management Coordinator for implemented solution and budget control & reporting of Brand Management.
- Trademark management and Brand Controlling: Supervise related departments to ensure the Brand Guideline to apply properly.
- Brand Audit: Conduct Brand Audit with related stakeholder (yearly)
II. Internal Engagement: Implement the brand engagement activities among internal stakeholders
1. Plan and engage with internal stakeholders to implement internal communication campaign to enhance the brand message among internal audiences.
2. Organize branding trainings & workshops for employees and related stakeholders to have better understanding on branding implementation at GA/ BO/ TO/ SO
III. Ad-hoc projects: Branding building campaigns.
3. Branding advisory for campaigns: Working with related departments on their communication plans towards our stakeholders (customers, sales forces, employees, shareholders, government & partners…) to control branding properly.
4. Corporate branding activation campaign: Implement one of the corporate branding campaigns to activate & deliver brand messages on different media channels.
5. Engage relevant partners, media agencies, vendor for branding enhancement

Yêu cầu công việc

a. Qualification:
- University/College degree, well-known on Microsoft Office,
- High discipline working person.
- Acceptable English
- Operational thinking; detail-focus; process-driven
- Good communication in speaking and writing
b. Experience: At least 2 years of experiences working in Marketing Functions or Advertising Agencies. Used to work in multi-national corporate is preferred
c. Knowledge:
- Knowledge in advertising and marketing;
- Knowledge in Life Insurance (desirable)
- Marketing, branding, advertising, PR, events & sponsorship
Why Should You Apply?
- Attractive salary
- Beneficial package including: Yoga class, health talk, mental counseling, pension plan, life insurance & financial supports
- Open environment and clear career road map
- 20 days of annual leave

Quyền lợi được hưởng

- Performance Bonus
- Premium Healthcare for you and family
- 20 annual leaves

Hồ sơ bao gồm

Thông tin liên hệ

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Thông tin tuyển dụng

Chức vụ: Trưởng Nhóm

Hình thức: Toàn thời gian cố định

Yêu cầu giới tính: Không yêu cầu

Kinh nghiệm: Chưa có kinh nghiệm

Yêu cầu bằng cấp: Không yêu cầu

Mức lương: Thỏa thuận

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